Privacy Policy
Last updated: 19 July 2026
1. Who We Are
Cheapest Fuel Finder ("we", "us", "our") operates https://cheapestfuelfinder.com. This policy explains the information processed when you use our fuel-price comparison service and the choices available to you.
2. Information Needed to Provide the Service
- Search and tool inputs such as locations, postcodes, fuel types and calculator values.
- Geolocation only when you grant browser permission, so we can find nearby stations.
- Preferences such as region, theme and privacy choices, stored in your browser.
- Price-alert or contact details when you choose to submit them.
- Basic request information processed by our hosting and security provider to deliver and protect the website.
3. Optional Analytics
Optional analytics is off until you actively consent. If enabled, our first-party analytics records page paths, page titles, referrers, campaign parameters, random visitor and session identifiers, browser and device details, screen size, and approximate country, city and region supplied by Cloudflare. We also load Google Analytics and Microsoft Clarity.
We use this information to understand how the service is used, diagnose problems and improve features. We do not use analytics consent as a condition of accessing the service.
4. Cookies and Browser Storage
| Category | Examples | Purpose |
|---|---|---|
| Essential | cff_consent, region, theme and tool preferences | Remember choices and provide requested site functionality. |
| Analytics | cff_vid, cff_sid, Google Analytics and Clarity identifiers | Measure visits and understand how people use the service. Set only after consent. |
| Marketing measurement | Advertising and campaign consent signals | Measure campaigns when selected. We do not currently provide personalised advertising. |
5. Your Privacy Choices
On your first visit you can accept all optional processing, reject it, or choose categories individually. Optional choices are off by default. Use Cookie settings in the footer at any time to change or withdraw your consent.
Withdrawing analytics consent stops new first-party analytics requests, removes the analytics identifiers and accessible tracking cookies stored in your browser, and sends withdrawal signals to Google Analytics and Microsoft Clarity. Withdrawal does not affect processing that occurred before it.
6. Legal Bases
- Consent for optional analytics and marketing measurement.
- Legitimate interests for essential security, reliability and service improvement that does not require optional tracking.
- Performance of a contract or steps at your request when you request alerts or another service.
7. Service Providers and External Links
- Cloudflare provides hosting, security and data storage for the service.
- Google Analytics provides optional audience measurement. See Google's privacy policy.
- Microsoft Clarity provides optional interaction and performance analytics. See Microsoft's privacy statement.
- Some pages contain clearly identified affiliate links. If you follow one, the destination site and affiliate network process the resulting request under their own privacy terms.
8. Retention and Security
Browser preferences remain until you change them or clear site data. Optional browser analytics identifiers are removed when you withdraw analytics consent. Server-side records are restricted to authorised access and retained only while needed for analysis, security and legal obligations, after which they are deleted or aggregated.
9. Your Rights
Depending on your location, you may have rights to access, correct, erase or restrict your personal data, object to processing, request portability, and withdraw consent. Contact us to exercise a right. UK users may also complain to the Information Commissioner's Office.
10. Changes and Contact
We may update this policy when our processing changes. We will update the date above and request fresh consent when a change makes an existing choice no longer specific or informed.
Questions or privacy requests can be sent to hello@cheapestfuelfinder.com.